Copywriting &
Content Strategy
By Catherine Woodard
Back Up Your Brand.
Every authentic voice is reinforced by carefully chosen words.
You need to evoke feeling and subject matter authority for your business.
I can help you do both.
Let’s add creativity to your content, translate research from the experts, and compel your audience to take action.
Truly,
Catherine
Be good to yourself. 🌺
Which Situation Resonates?
The Recruiter
You’ve combed the internet looking for the perfect marketing candidate. There are copywriters who don’t have much marketing strategy experience. There are FB ADS experts who can’t write worth a darn. You need someone with “whole picture” experience (and hopefully UX perspective) to capture the voice of your client’s brand.
The Manager
You are an expert in your field, but you need HELP. The copywriting in your company communications isn’t speaking the language of your target audience. You want someone who “gets it” without being micromanaged. Plus, you still have your job to do. Ugh.
The Entrepreneur
You have a solid background in your industry but no one taught you business skills. Don’t fret! You don’t have to know it all. Delegating is also self-care. Find out how you can relax and do the things you enjoy. Or maybe you want to focus on directly serving your clients?
Let’s Work Together!
My marketing experience includes (but is not limited to):
- Email Campaigns
- Content Strategy
- UX/Website Copy
- Social Campaigns
- Video Scripts & Podcast Notes
- Blogs & White Papers
Marketing Experience
Catherine Woodard is…
Tenacious
“Hey Catherine! It was a pleasure working with you. You were really involved with the product and connected with the team, and didn’t hesitate to ask questions! You have a great work ethic. Wish you the best and all good things in the future. Hope we get a chance to work together again. Take care!”
Resourceful
“Catherine pushes herself to learn new things and to do her best. Even though she’s not a graphic designer, she took on some layout projects and did a beautiful job. She has a keen eye for detail when it comes to writing and was helpful in supporting our team in that aspect. She gave us insight into marketing strategies and user design that were very helpful. She’s a team player and also seems to motivate herself to work independently.”
Curious
“I met Catherine while working at Digbi Health. She had a steep learning curve (because our content is heavily research-based) but she caught on quickly. She was professional and thorough. She works to understand her clients’ needs and adapts accordingly. She was able to articulate a clear message of our brand’s story in a relatable way. She’s good at working around tight deadlines and doesn’t shy away from challenging projects. It was a pleasure working with her and I highly recommend her work!”