About Catherine
Copywriter & Content Strategist
Details are important.
But context is, too.
My best practices for strategy include thorough research (you, your business, your field, & your competitors) to make sure I understand the context. I think in terms of “the big picture”, present a truthful picture, and add a creative touch. Above all, I present genuine copywriting strategies.
Success for the long-term.
I will support your brand voice through concise copy, engaging UX flow, and carefully planned strategy. I’ll give you the tools to succeed for maximum business growth.
What Motivates Me?
I’m a modern renaissance woman who gets bored doing one thing.
I’ve been a floral designer, a teacher, an administrative assistant, and a bartender. Marketing is one place where I can challenge myself while learning about various industries.
Writing is an outlet to be in my inner world and express myself fully. Ever since I was a kid, writing has felt intuitive to me.
I’ve brought some previous career skills with me. When I was teaching, I enjoyed planning and learning. I think of marketing plans like mini-lessons. They need to be broken down into segments and be clear enough for a specific audience to understand.
Building my craft to its fullest potential is an ongoing mission.
MY PASSIONS
I feel at home while writing. I get to find the perfect word or the most effective punctuation to portray a feeling or vibe.
MY PURPOSE
I aim to make space in people’s lives for more self-care and joy, no matter what that looks like. I welcome any business niche and love learning new things.
MY VALUES
Authenticity, inner strength, autonomy are my top values. I give my clients the tools to succeed and examples of how to share their stories in an empowering way.