Digbi Health
Email Campaigns
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NURTURE ADD-ON EMAIL: The email above is for current Digbi Health customers who were already signed up with a program.
Campaign Goal: We aimed for readers to add a gene fitness report to their plan to understand what foods work best with their gut microbiome to lose weight.
Results: We gained valuable insights from A/B testing about what makes this type of campaign successful. Winning factors included: direct SL’s (subject lines) using words such as “you,” emojis in SL’s, and unique facts.
Credits:
Copy: Catherine W.
Content Strategy: Catherine W. & Digbi marketing team
Design: Digbi design team
Research: Catherine W. (internal studies and internet research) with support from Digbi SME’s
INSURANCE BENEFITS EMAIL:
The email above is for current Digbi Health and highlights benefits from an insurance plan called Wellvolution (through Blue Shield of California).
Campaign Goal: We intended for readers to feel supported and understand their program options. The email is also a motivational reminder that changes are made over time and to stay positive.
Results: We gained valuable insights from A/B testing about what makes this type of campaign successful. Winning factors included: direct SL’s (subject lines) using words such as “you,” emojis in SL’s, and unique facts.
Credits:
Copy: Catherine W.
Content Strategy: Catherine W. & Digbi marketing team
Design: Digbi design team
Research: Catherine W. (internal studies and internet research) with support from Digbi SME’s